For e-commerce marketplaces, the central challenge is connecting customers with the products they’re looking for. When people find answers more quickly and easily, they’re more likely to purchase your products.
As the point of connection between customers and your product catalog, search is the cornerstone of any successful e-commerce platform. OpenSearch helps you accelerate the customer journey through customized recommendations, fine-tuned filtering, and consistent product information. At the same time, backend features such as real-time data ingestion and OpenSearch Dashboards streamline operations and unlock greater insights and analysis for your team.
Ingest product descriptions and metadata into the indexing coordinator.
Organize data into nodes to generate searchable tokens.
Match user search queries to the indexed tokens to retrieve relevant products.
Making product information make sense
A powerful, intuitive search experience can dramatically reduce friction in the user journey, transforming casual browsers into committed buyers. OpenSearch helps you normalize product details from all of your manufacturers so the information makes sense to your customers. When SKUs and descriptions are consistent, users can compare products based on factors such as price, size, color, ratings, and more. You can even ingest additional metadata into your e-commerce solution to let customers search through those data points.
Accelerate search while enhancing e-commerce operations and insights
Elevated search experience
Accurate search results, tailored recommendations, and efficient filtering help connect customers with the products they need.
Enhanced discoverability
Multi-modal search allows customers to describe products’ visual characteristics so they can find items with corresponding features.
Increased productivity
By streamlining data storage and retrieval, OpenSearch lowers costs while increasing system productivity.
Near-instantaneous search results
An inverted index structure delivers lightning-fast full-text searches across product names, descriptions, and attributes.
Semantic search
Combine vector search with traditional keyword search to accommodate hybrid retrieval models.
Data visualizations
Visualizing data from your e-commerce marketplace helps you identify patterns and trends.
Explore e-commerce search solutions on the OpenSearch Blog
Building hybrid search in OpenSearch: Techniques and best practices
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Learn-to-rank with OpenSearch and Metarank
Search solutions powered by intelligent, scalable, highly adaptable features
Faceted navigation
With dynamic faceted navigation, bucket and metric aggregations let your customers refine search results efficiently to find what they need faster.
Real-time data ingestion
Normalize disparate product SKUs from multiple manufacturers within your metadata structure to simplify categorization.
Scalable and flexible search
OpenSearch’s semantic search engine handles large volumes of product descriptions, images, and metadata so you can efficiently manage your search infrastructure and reduce costs as your e-commerce store grows.
Customizable scoring
Customize score calculation using script_score queries for filtered items and function_score queries to alter their relevance scores.
Sales data and performance metrics
OpenSearch Dashboards’ powerful analytics features provide detailed insights into sales data and product performance so you can optimize your e-commerce strategies and improve inventory management.
Advanced query capabilities
Query capabilities including advanced full-text and faceted search, customizable analyzers and tokenizers, and auto-complete help customers quickly find the products they want.
Execute powerful e-commerce capabilities elevating customers’ experiences
| Search | |
|---|---|
Product name and description search
|
Find products by entering keywords related to their names or descriptions. |
Category and faceted navigation |
Browse products by category and refine results using attributes like price range, brand, or color. |
Autocomplete and search suggestions
|
Provide real-time suggestions as customers enter their queries to help them formulate their search and find products faster. |
Semantic search and natural language processing |
Interpret the intent behind a user’s query by understanding context and synonyms to provide more relevant results. |
User-level content targeting |
Personalize web pages by using OpenSearch to retrieve content ranked by customer propensities using embeddings trained on previous interactions. |
Recommendation engine |
Generate product and user embeddings through collaborative filtering techniques, then use OpenSearch to power your recommendation engine. |
Geo-located product search |
Incorporate a customer’s location to provide relevant results, for example, by displaying product availability in nearby stores or adjusting shipping estimates. |
Bundle and accessory recommendations |
Suggest related products, bundles, or accessories based on the items in a customer’s search results or cart. |
Explore the OpenSearch playground
OpenSearch helps your customers find exactly what they want and enhances discoverability for new or alternative products using fine-tuned filters and personalized recommendations. Our opensource, enterprise-grade search and observability suite makes it easy to build custom solutions to automate inventory management and improve operational efficiency. Through data-driven insights, you can identify product trends to make the best decisions for your e-commerce store.
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